Osem has launched a campaign against its main ketchup competitor Heinz, claiming the latter's sauce does not meet the criteria for ketchup and instructing retailers to remove it from their shelves. After conducting lab tests on the Heinz product at its own initiative, Osem on Tuesday morning sent a letter to retailers asking them to remove the Heinz product from their ketchup section, and not place it next to Osem's own product. The letter, signed by Osem Trade CEO Nizan Goldberg, states: "We wish to bring it to your attention that we recently discovered that the product marketed as Heinz 700g ketchup only contains about 21% tomato concentrate and not the 61% tomato concentrate as advertised on the product. The product has been tested in a leading European external laboratory, which produced these findings. Israeli trading standards define ketchup as having 41 percent concentrate. "The incorrect indication of tomato concentrate in the products severely misleads the Israeli consumer public and is a violation of the provisions of the law to protect consumers," the letter states. "This information has also been sent to the Diplomat company and the authorities. Moreover, under Israeli law, the presence of lower quantities of fortified tomato concentrate prevents the product from being called ketchup and it cannot be sold as such."
Who would have guessed that Heinz Tomato Ketchup is only 21% tomatoes? This really does explain why 15 mls of ketchup contains 4 grams of sugar. Years ago, Heinz wasn’t sweet but tart - it had a bite to it. Now it is so sweet it can literally rot your teeth. So save your money and a few drops of red food colouring to your sugar, and viola! You have a clone of Heinz ketchup!
Then there is J-Street, the American pro-Israel pro-peace lobby group. The “J” in “J-Street” was allegedly to stand for ‘Jewish’ and had presented itself as a new hip Jewish organization to counter balance the more traditional Jewish organizations/lobby groups. Not only has J-Street had to struggle for basic Jew creds within the Jewish community but there are grave doubts about J-Street’s Pro-Israel credentials as well.
Of course, the recent election ofan American Muslim woman to the presidency of its national student board - J-Street U has destroyed any pretense of J-Street being an authentic Jewish organization. .
Do not misunderstand me, I probably won't find Amna Farooqi half as annoying as leader Jeremny Ben-Ami who, unfortunately, is a bona fide member of the tribe but an organization which positions and portraits itself as an authentic Jewish voice has be be backed by Jewish leaders.
All of which brings me to the Obama administration and the latest Iran side deal. Whose idea was it to allow Iran to inspect itself? And why, would any rational person go along with it?
There is something very 1984ish about 2015. Big Brother may not be watching but you can count on the NSA to be listening. We might not have yet Ministries of Peace, Plenty, Truth and Love but we really are damn close. Nothing is what it seems to be anymore.